Excalibur Crossbows’ New Website
Excalibur, the king of recurve crossbows, has redesigned their website. First thing you’ll notice upon visiting their homepage (www.excaliburcrossbow.com) is that you have to choose between English and French languages. From a marketing perspective I don’t think this was a great idea. Instead, they should have registered a new domain using the French TLD (excaliburcrossbow.fr) or created a “subdomain” off of their main site (french.excaliburcrossbow.com), as this would have been imminently better for search engines and design/usability issues. But since they didn’t consult with me
it is what it is. I get that since Excalibur is based in Canada, eh, they probably aren’t reaching out to “France,” but rather “French Canadians.” If that’s truly true, eh, then my latter recommendation of using a subdomain would have been the best route.
Once inside the site the navigation is pretty straightforward, although the taxonomy is a bit screwy in my eyes. That just means that all the nav-links aren’t apples and apples. Anyway, for most people the information you want to access is probably going to be pretty easy to find (unless you accidentally clicked on the wrong language and are now hopelessly lost. If this is you, don’t panic - just click on the back-button of your browser [top-left corner] until you can read the text again. There ya go…g’boy!).
Check out the Crossbow Video section - this is really great stuff. They have videos on how to assemble your crossbow, how to adjust your sites, and lots of other great info.
All in all, lots of good, relatively easy to find information for the Excalibur aficionado.